Core feature
AI Brand Monitoring Software
Siftly is AI brand monitoring software that tracks how every major AI engine mentions, cites and describes your brand. Sampled daily, scored across six dimensions, benchmarked against your competitive set, with alerts the moment your AI visibility shifts.
Read the guide on what AI brand monitoring is and why AI brand monitoring matters.
What we track
Every AI response, parsed across six dimensions
AI brand monitoring is the practice of tracking how AI assistants, such as ChatGPT, Claude, Perplexity, and Google AI Overviews, mention, cite, rank, and describe your brand, then acting to improve that visibility. Siftly breaks down each answer so you can move from are we mentioned to are we mentioned correctly, prominently, and ahead of competitors.
Comparing vendors? Read how to choose an AI brand monitoring tool.
Comparing categories? See AI brand monitoring vs social listening.
| Dimension | What it measures | What it tells you |
|---|---|---|
| Mention rate | % of responses that include your brand for a prompt | Whether you’re in the consideration set at all |
| Mention position | 1st, 2nd, or 3rd+ in the response | First-position mentions get disproportionate click-through |
| Sentiment | Positive, neutral, or negative framing | Whether AI talks about you favourably or as an afterthought |
| Hallucination flag | Whether the description matches your real product | When AI is misinforming buyers about your features or pricing |
| Competitor co-occurrence | Which brands appear alongside you | Your real competitive set, as AI sees it |
| Source citation | Which of your URLs AI cites | Which pages actually drive your AI visibility |
Why it matters
Your buyers are asking AI, not Google
Product research and purchase decisions are moving from the search bar to AI assistants. When someone asks ChatGPT or Perplexity for the best option in your category, the brands named in that answer win the consideration, and the ones left out never get a chance.
AI brand monitoring is how you see what those assistants say about you. Siftly tracks your brand mentions across every major engine, scores sentiment, benchmarks you against competitors, and shows the sources AI relies on, so you can measure and improve how AI represents your brand.
Want the method rather than the product? Read how to track brand mentions in AI search.
What you can monitor
Everything AI brand monitoring should cover
Mentions, sentiment, share of voice, and citations: across ChatGPT, Perplexity, Gemini, and AI Overviews.
Brand mention tracking
See every time your brand is mentioned across AI answers, and how your mention rate trends over time.
Automated reports & trends
Schedule visibility trend reports and dashboards that track brand mentions across every AI assistant.
Real-time alerts
Get notified when monitored AI visibility drops, an accuracy issue appears, or a tracked competitor surges.
Hallucination detection
Flag AI responses where the description of your product, pricing, or capabilities doesn't match reality.
Sampling rigor
Why one AI check isn’t enough
If your brand appears in 4 of 10 runs for the same prompt, your real mention rate is 40%. A single-shot checker reports 0% or 100% depending on the run it happened to capture, and both are wrong.
Engine-by-engine variance differs: see how sampling works for ChatGPT specifically.
Sample Variance
Siftly samples each prompt multiple times to show how much your visibility swings run-to-run for the same buyer question.
Platform Variance
Siftly compares those sampled results across ChatGPT, Claude, Perplexity, and Google AI Overviews so you can see how differently each engine treats your brand.
Multi Sampling
Multi-sampling is what turns noisy AI snapshots into a real trend line. It also produces the two consistency metrics single-shot tools cannot produce.
How it works
How Siftly monitors your brand
Siftly turns customer prompts into daily, sampled answer data, then shows where your brand is visible, missing, or described incorrectly.
Define your prompts
Create 5–50 prompts that mirror what your customers actually ask AI. Siftly also suggests prompts based on your industry.
Query every engine daily
Your prompts run across all four engines on a schedule (daily by default). Each response is captured, parsed, and stored.
Sample to control variance
Because LLM answers vary between runs, Siftly samples each prompt multiple times a day, giving you a true mention rate, not one noisy snapshot.
Analyze automatically
Each response is scored across the six dimensions: mention, position, sentiment, hallucination, competitors, and citations.
See it in your dashboard
View trends, competitive positioning, and platform-by-platform breakdowns by prompt, topic, and engine.
Act on the gaps
Siftly shows why certain brands get mentioned more, and helps you close the gap with GEO content.
What makes Siftly different
Monitoring isn’t enough. Siftly runs the full loop.
Most tools tell you that you were mentioned, then stop. Siftly goes from insight to action to traffic that converts.
Know where you stand
Track visibility across all four engines daily, see which competitors AI picks instead of you, and see which sources AI pulls from to build its answer.
Close the gap
AI-citable content you publish to your CMS in one click, social comments that get you mentioned in cited threads, and Citation Outreach: Siftly finds the high-authority third-party pages AI trusts, identifies the author, and earns you a mention.
Follow it to the click
Most tools stop at “mentioned.” Siftly tracks when AI crawls your pages, when you’re mentioned, and when real people click through: Crawled → Mentioned → Clicked.
Via Cloudflare
Crawled
AI crawlers fetch your pages, logged at the edge.
Via Siftly
Mentioned
Siftly detects when an AI engine cites or mentions your brand.
Via GA4
Clicked
Real visitors arrive from those AI answers.
Outcome
Measured
AI referral traffic that converts, by engine and page, in one report.
Most tools stop at “mentioned.” Siftly follows it to the click, and the traffic that converts.
Hallucination detection
Catch what AI gets wrong about you
Siftly flags every response where the description of your product, pricing, or capabilities doesn’t match reality, before it reaches thousands of buyers.
A confident, incorrect answer does more damage than no mention at all. If ChatGPT says you cost $499/month when you charge $99, a buyer disqualifies you before opening your site. Siftly compares each response against a structured profile of your real product and surfaces mismatches as a dedicated alert stream.
Alerts
Real-time alerts, wherever you work
Configure thresholds per platform, topic, and competitor. Alerts go to Slack, email, or any webhook.
| Alert | Triggers when |
|---|---|
| Mention rate drop | Your mention rate for a key topic falls below your threshold |
| Competitor surge | A tracked competitor’s mention rate jumps week-over-week |
| Hallucination detected | An AI response describes your product incorrectly |
| Sentiment shift | Average sentiment turns neutral-negative on any platform |
| New / lost citation | An engine starts, or stops, citing one of your URLs |
Proof
From invisible to recommended
This isn’t theory: most teams see a 3× improvement in AI visibility within 30 days.
“Before Siftly, we had almost no visibility into how AI platforms were discovering and recommending us. Several of our best-performing pages are content Siftly created.”
Rohan Madappa
PMM, Inkle · USA
5× Perplexity visibility · 2× Google organic
“Siftly made AI search visibility measurable. They identified our content gaps, helped us close them, and we started getting leads who found us through ChatGPT.”
ND Kalu
Owner, Tidal Loans · USA
3.5× ChatGPT · 9× Google AI Overview visibility
“Within a month we went from not showing up at all to ranking #9, with gains across Google AI Overviews, Perplexity, and ChatGPT.”
Manuel
GTM, Domu · USA
From invisible to #9 in AI search
The models
Which AI engines Siftly tracks
Siftly tracks your brand across the four major AI engines, every day. Segment results by model, location, and topic.
ChatGPT
GPT-4o, GPT-5, o1, and ChatGPT Search: mentions and linked citations tracked separately.
Google AIO
The AI answer layer above Google search, powered by Gemini: whether you show up for AI-answered queries.
Perplexity
A citation-heavy answer engine: reveals which of your pages get cited, and how often.
Claude
Detailed, comparative answers, where mention positioning matters most.
How it works
Time to value, not time to configure
Day 1
Connect your brand
Add your company, competitors, and the topics you care about. Siftly generates monitoring prompts tailored to your market.
Day 1
First insights
Once the first pipeline run completes, see your brand rankings, platform-level visibility, and competitive benchmarks across ChatGPT, Claude, Perplexity, and Google AI Overviews.
Week 1
Act on the data
Identify your highest-impact content gaps and start tracking the impact of every move on your AI visibility.
Ongoing
Export to your stack
Push alerts and reports into Slack, email, or webhooks. Surface AI brand intelligence wherever your marketing team already works.
Questions
FAQ
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