Agents and content

The threads and feeds engines quote

AI answers lean on community threads and professional posts far more than most brands expect. Siftly finds the Reddit conversations where your category is being decided, drafts replies that read like a person, and plans a LinkedIn cadence from the topics your own citation data says are worth owning.

Action plan3 open
Replyr/RunningShoeGeeksDiscovery4hBest stability shoe for flat feet in 2026?Answer-first · flat feet
Commentr/AdvancedRunningTracked9hMarathon racer shortlist, anyone tried the new drops?Experience · marathon
Replyr/trailrunningDiscovery1dTrail shoes under $150 that actually lastComparison · trail

the action plan

Reddit is a citation surface, not a social channel

The threads worth your reply, ranked. Siftly surfaces live conversations in the subreddits where your category gets decided, each with the subreddit, how it was found, and how long the thread has been open. A stale thread is worth nothing; the clock is on the row for a reason.

Replies that read like a person. Each opportunity comes with a drafted reply in a persona you configure, sized for the subreddit it is going to. You edit it and post it yourself. Nothing is published on your behalf.

Top Citation PagesAll Categories
#PageLocationCategoryCitations
1runnersworld.com/best-stability-shoesEarnedIndependent MediaListicle7.9%284
2reddit.com/r/RunningShoeGeeksSocialCommunity6.2%221
3stride.com/fit-guideYouOwnedFirst Party5.1%183
4gearpatrol.com/zephyr-reviewCompetitorTracked4.4%158

topics to target

LinkedIn, planned from your citation data

Post about what you are losing. The topic queue is built from citation evidence: questions where competitors are cited and you are not. That makes the content calendar an argument about visibility rather than a guess about engagement.

A week you can actually publish. Ideas become scheduled posts on a steady cadence, with the unscheduled ones visible so gaps are obvious. Each brief carries the reference articles and the citation requirements the post should satisfy.

Top Citation PagesAll Categories
#PageLocationCategoryCitations
1runnersworld.com/best-stability-shoesEarnedIndependent MediaListicle7.9%284
2reddit.com/r/RunningShoeGeeksSocialCommunity6.2%221
3stride.com/fit-guideYouOwnedFirst Party5.1%183
4gearpatrol.com/zephyr-reviewCompetitorTracked4.4%158

Reddit & LinkedIn

Why AI Engines Cite Communities

AI assistants cite community threads because they contain what marketing pages do not: people describing real experience, in the words a buyer would use, with disagreement left in. When someone asks an assistant which product is better for a specific case, a thread of practitioners arguing about it is often the most useful source available, and engines treat it that way.
That makes community presence a visibility question rather than a social-media question. If the threads engines quote never mention you, you are absent from a large share of the answers in your category, no matter how good your own pages are.
The uncomfortable part: you cannot own this surface the way you own your site. You can only participate in it honestly and often enough to be part of the record.

How it works

How Reddit Opportunities Are Found

Watch the right communities

Siftly tracks the subreddits where your category is discussed, including the ones your brand is never mentioned in, which are usually the ones that matter most.

Score the thread, not the subreddit

An opportunity is a specific conversation with an unanswered question, recent activity, and relevance to a topic you track. Most threads in a relevant subreddit are not opportunities.

Draft in a persona

Each opportunity gets a reply drafted in the persona you configured for that community, at the length that community actually reads.

You post it

The draft is yours to edit and publish from your own account. Siftly does not post to communities on your behalf, because a brand account pretending to be a person is how you get banned.

Reddit & LinkedIn

How LinkedIn Topics Are Chosen

SignalWhat it meansWhat you post
Competitors cited, you are notThe question is being answered by someone else's pageA post that makes the argument in your own words
A topic you track with no coverageYou measure it but have published nothing against itThe first piece of coverage, then a page to follow
A thread you answered wellYou already wrote the useful version onceExpand the reply into a post that stands alone
An earned citationSomething you published is being citedExtend it, because the format is working
Each idea becomes a brief with the reference articles behind it and the citation requirements the post should satisfy, so the writing starts from evidence rather than a blank page.

Reddit & LinkedIn

Rules Of Engagement

Answer first

Lead with the answer, not with your product

One account

Post as a person, from a persona you actually maintain

Disclose

Say who you work for when the thread is about your category

Show up twice

A single reply is an ad; a pattern of them is a reputation

Communities punish extraction: a reply that answers the question and mentions you in passing earns a citation. A reply that pitches gets removed, and removed threads cite nobody.

Getting started

Time to value, not time to configure

Day 1

Set the personas

Configure who is replying and in which communities. The persona sets the register of every draft, so a technical subreddit and a beginner one do not get the same voice.

Week 1

Work the action plan

Answer the threads with the strongest signal and the least time on the clock. Mark each one done as you post it, so the queue reflects reality.

Week 2

Publish the cadence

Turn the topic queue into a scheduled week on LinkedIn, then watch whether those topics start appearing in the answers you track.

Questions

FAQ

Because community threads carry firsthand experience, described in the words buyers use, with disagreement intact. For questions about which option suits a specific case, that is often the most useful source an engine can find, so it gets cited heavily.
No. Siftly finds the threads worth answering and drafts a reply in the persona you configure, but you edit and post it from your own account. Automated brand posting into communities is how accounts get banned, and a removed thread cites nobody.
From your own citation data. The queue is built from questions where competitors are cited and you are not, topics you track with no coverage, and threads you have already answered well. Each idea arrives with the reference material behind it.
No. The goal is not engagement on the post, it is presence in the sources AI answers are built from. That changes what you post and where: a thread with 40 views can be cited for years, and a viral post with none of your category's language in it may never be.
It varies with how quickly the platform is recrawled and how active the thread is. Threads that keep receiving replies are refetched more often, so a conversation you helped keep alive is likelier to be quoted than a dormant one.

Your buyers are asking AI.
Be the answer.