June 29, 2026 • 5 min read
Siftly Partners with Maruti Suzuki alongside Sarvam AI
Siftly will deploy Generative Engine Optimization (GEO) to help India's largest automaker win in AI-powered discovery and recommendations.
As featured in
Covered across India's leading business, technology and automotive press, including The Economic Times, Business Standard, Moneycontrol, CNBC-TV18, The Hindu BusinessLine and Entrepreneur India.
Gurugram, India, June 29, 2026. Siftly, the Y Combinator-backed Generative Engine Optimization (GEO) platform that helps brands measure, optimize, and win visibility inside AI assistants and search engines (ChatGPT, Perplexity, Gemini, Claude, AI Overviews, and more), today announced its selection by Maruti Suzuki India Limited as one of five startups onboarded under the fifth cohort of the Maruti Suzuki Incubation Programme (MSIP).
The programme, run in partnership with NSRCEL (Nadathur S. Raghavan Centre for Entrepreneurial Learning) at IIM Bangalore, selects high-potential startups to co-create practical, high-impact solutions for real business challenges. Maruti Suzuki has screened over 7,400 startups in the past seven years, engaged more than 250, and onboarded 38 as business partners.
The five startups selected in Cohort 5
- MiniMines: environment-friendly recycling solutions for end-of-life lithium-ion batteries
- Easework AI: agentic AI for end-to-end procurement workflow automation
- Sarvam AI: multilingual generative AI agents to improve customer interactions across touchpoints
- Siftly AI: Generative Engine Optimization to enhance brand visibility on AI-powered platforms
- CodeMate AI: AI-powered tools to accelerate software application development
Siftly's role focuses on helping Maruti Suzuki strengthen its presence where modern customers increasingly begin their research, inside AI-generated answers and recommendations. Siftly's platform tracks brand mentions, citations, share-of-voice, and sentiment across leading AI engines, then delivers actionable GEO strategies and optimized content to improve visibility and recommendation rates.
This collaboration positions Maruti Suzuki to lead as consumer discovery shifts from traditional search to AI-driven conversations.
"We are deeply honoured to be selected by Maruti Suzuki, an iconic Indian brand that has defined mobility for generations, to help shape how it appears in the AI era. Partnering alongside visionary companies like Sarvam AI in this cohort is incredibly energising. At Siftly, we believe the future of brand discovery belongs to those who optimise for Generative Engines. We are excited to work with Maruti Suzuki to ensure their legacy of trust, innovation, and customer focus is prominently surfaced and recommended whenever Indians turn to AI for vehicle research, comparisons, or recommendations. This is more than a partnership. It's a milestone in building the next generation of brand visibility for India's most trusted automaker."
Chalam PVS, Co-Founder & CEO, Siftly
Siftly's selection underscores the growing importance of GEO as a strategic priority for large enterprises. As AI assistants become primary discovery channels, brands that actively optimise their presence inside these systems gain a significant competitive edge in awareness, consideration, and conversion.
Media coverage
- National business & news: ET (Industry), ANI, ET Now, Gadgets Now, Angel One.
- Automotive & technology trade: Autocar Professional, Automotive World, CRN Asia, ackodrive.
- Startup, AI & business media: Indian Startup News, The Founder Media, Lets Data Science, Devdiscourse.
About Siftly
Siftly (YC W22) is the leading platform for Generative Engine Optimization (GEO) and AI brand visibility. It helps B2B, D2C, and enterprise brands track how they appear in AI responses, benchmark against competitors, fix inaccuracies, generate GEO-optimised content, and measure real business impact. Backed by Y Combinator, Siftly is used by growth teams seeking to win in the new era of AI search. Learn more at siftly.ai.
About Maruti Suzuki India Limited
Maruti Suzuki India Limited is India's largest passenger vehicle manufacturer and a subsidiary of Suzuki Motor Corporation, Japan. The company has a strong focus on innovation, sustainability, and customer-centric solutions, actively collaborating with startups to co-create future-ready technologies across operations, customer experience, and emerging areas like EV battery lifecycle management.
Media contact
Sandilya Miduthuri, Co-founder & Media POC, Siftly
Email: [email protected]
Website: siftly.ai
X/Twitter: @SiftlyAI
LinkedIn: linkedin.com/company/siftly-ai
This press release is issued by Siftly and is intended for immediate publication. For interviews or additional assets, please reach out to the media contact above.
