AI Visibility Tools Pricing Comparison (2026)
Last updated June 2026 · By Chalam Vatti
AI visibility tools range from free tiers to roughly $499+/month for enterprise platforms, with most mid-market options between about $29 and $200 per month. Price tracks three things: how many AI engines are covered, how many prompts/workspaces you get, and whether the tool only monitors or also helps you act.
Leaderboard
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> Pricing changes frequently — check each vendor's live pricing page for current figures.
AI visibility tools pricing at a glance
| Tool | Entry price* | Tier feel | Action layer |
|---|---|---|---|
| Free graders (Mangools, Genrank, HubSpot) | Free | Baseline checks | No |
| Otterly | ~$29/mo | Budget | GEO audit |
| Siftly | See pricing | Growth, all-in-one | GEO content + experiments |
| Peec AI | ~€89/mo | Mid-market | Recommendations |
| Profound | ~$499/mo | Enterprise | Limited |
*Indicative only — confirm before publishing.
How to choose by budget
- $0: start with a free grader to baseline.
- Under ~$50/mo: Otterly for monitoring.
- Growth teams: Siftly for monitoring plus the tools to improve. See features.
- Enterprise: Profound for maximum depth.
Compare head-to-head: Siftly vs Otterly, Siftly vs Profound. Method: AI brand visibility guide.
Factors that push price as you scale
As teams grow, three factors typically drive pricing up: more tracked prompts (larger keyword sets and more engines), more workspaces or brands (agency and enterprise use cases), and historical data depth. Understand your likely scale at 6 months before committing to a tier — mid-contract upgrades disrupt workflows.
Frequently asked questions
How much do AI visibility tools cost?
From free tiers to about $499+/month for enterprise, with mid-market tools around $29–$200/month. Price reflects coverage, prompts, and whether the tool helps you act.
What's the most affordable AI visibility tool?
Free graders and budget tools like Otterly (~$29/mo) are the cheapest entry points. They cover fewer prompts and engines than paid plans.
Is a free AI visibility tool enough?
For baselining, yes; for ongoing optimization, usually not. Free tiers limit prompts, engines, and historical data.
What drives the price of AI visibility tools?
Engine coverage, prompt/workspace volume, and the action layer. Tools that only report cost less than those that recommend and generate fixes.
Are there free AI visibility tools?
Yes — free graders from Mangools, Genrank, and HubSpot let you baseline. They cover fewer prompts and engines than paid plans.
Do cheaper tools track fewer engines?
Usually — budget tiers limit engines, prompts, and history. Match the plan to the engines your buyers use.
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