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ChatGPT Visibility Tracker: track your brand in ChatGPT

Siftly is a ChatGPT visibility tracker that shows exactly when ChatGPT mentions, cites or recommends your brand, and which competitors it names instead. Run the prompts your buyers actually ask, check your brand's visibility across every ChatGPT response, track mentions over time, and get alerted the moment your visibility changes.

New to AI visibility? Read the GEO guide.

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PromptTopicMentionedBrand Mentions
best running shoes for flat feet?Stability+2
top marathon racing shoes 2026Marathon+1
best trail running shoes under $150Trail+3

ChatGPT visibility

Track how ChatGPT names your brand

ChatGPT visibility tracking monitors how often and how prominently ChatGPT mentions your brand when buyers ask for recommendations, comparisons, and answers in your category. Siftly automates the prompts, records ChatGPT's responses, and turns them into metrics you can act on: mention rate, answer position, share of voice, cited sources, and sentiment.

How often, how favourably

ChatGPT visibility measures how frequently ChatGPT names you and how positively it frames you when buyers ask for recommendations.

Two distinct modes

It splits into Conversational and ChatGPT Search answers: each earned, and fixed, differently.

Tracked, then fixed

Siftly tracks both daily, flags wrong or missing mentions, and plugs the gaps straight into GEO Content.

Why it matters

Why ChatGPT visibility matters

Buyers increasingly open ChatGPT, not Google, to shortlist tools and vendors. When someone asks for a recommendation, ChatGPT returns a short, confident answer naming a handful of brands.

Reach

900M weekly users

ChatGPT serves 900 million weekly active users (OpenAI, February 2026). Many now ask it to shortlist tools and vendors.

Behaviour

AI-assisted shortlists

Buyers use AI to compare products before they ever reach your site, narrowing their shortlist inside the answer.

Stakes

0 clicks if unnamed

If your brand isn’t one of the names ChatGPT returns, you’re invisible at the moment of decision. There’s no page two to climb.

Sampling rigor

Why one ChatGPT check isn’t enough

ChatGPT doesn’t return the same answer to the same prompt twice. Ask “what’s the best CRM for startups?” five times and you’ll often get five different answers: different brands, different ordering, different cited sources.

Answers vary every run

Different brands named, different ordering, different cited sources: by design, from temperature, model routing, and live retrieval.

Variance is model-specific

GPT-4o, GPT-5 and o1 don't name the same brands at the same rate for the same prompt, and ChatGPT Search diverges again. Siftly reports a mention rate per model with confidence intervals, so a drop is a signal rather than a coin flip.

Siftly samples all day

Each prompt runs many times daily across GPT-4o, GPT-5, and o1, and across Conversational vs Search: a true rate with confidence intervals.

What you can track

Everything you need to monitor ChatGPT visibility

One place to see how ChatGPT represents your brand: mentions, ranking, sources, sentiment, and competitors.

ChatGPT mention tracker

Monitor exactly when, and how often, ChatGPT mentions your brand across the prompts your customers actually ask.

ChatGPT rank tracking

See where your brand appears in ChatGPT answers and how that position moves week over week, like a rank tracker for AI search.

Share of voice vs. competitors

Your share of ChatGPT's named brands, prompt by prompt.

Learn more →

Citation & source tracking

ChatGPT Search links its sources; Conversational rarely does. Siftly logs the URLs behind every linked answer.

Learn more →

Sentiment analysis

Read how ChatGPT frames you: enthusiastic, hedged, or dismissive, and flag descriptions that don't match your product.

Real-time alerts & drop detection

Alerts when your ChatGPT mention rate crosses a threshold you set, per model and per prompt.

Prompt-level visibility

Drill into any individual prompt to read the full ChatGPT response and see precisely how your brand is represented.

Location & language segments

Check brand visibility in ChatGPT by country and language, comparing the USA, UK, Germany, and more side by side.

Comparison

ChatGPT visibility vs Google rankings

If you rank #1 on Google, are you visible in ChatGPT? Not necessarily. Google ranks pages; ChatGPT synthesizes an answer and names a few brands.

Google ranks pages

Ten blue links ordered by relevance and authority. You can climb to page one and win the click.

ChatGPT names brands

One synthesized answer names a handful of brands. There’s no page two, and a #1 Google rank doesn’t guarantee you’re named.

Different levers

Conversational reflects training-data authority; ChatGPT Search favours citable, well-structured sources, not always Google’s order.

Improvement workflow

Turn visibility gaps into work your team can prioritize

This page focuses on measurement: where ChatGPT mentions you, who it names instead, and which sources shape the answer. For the broader improvement method across AI engines, use the engine-by-engine guide.

The full engine-by-engine method →

Tracking to fixing

From tracking to fixing: GEO Content

Tracking tells you where you’re losing; fixing it is a separate job. Siftly’s GEO Content tools turn low-visibility prompts into briefs and content designed to get cited by AI engines.

Tool comparison

Compare ChatGPT mention tracking tools

If you are comparing trackers, use the dedicated ChatGPT tools listicle for scoring criteria, category fit, and trade-offs across vendors. This feature page stays focused on what Siftly tracks inside ChatGPT.

Start with the best tools to track mentions in ChatGPT, then see how Siftly compares to Otterly, Peec, and Profound.

How it works

Time to value

From signup to your first ChatGPT visibility baseline in days, not a weeks-long setup.

Day 1

Connect your brand

Add your brand, competitors, and the prompts your buyers actually ask.

Day 1

Baseline both modes

See your first ChatGPT visibility baseline across Conversational and Search.

Week 1

Find the gaps

Read mention rate, position, sentiment, and the competitors named instead of you.

Ongoing

Act & monitor

Publish where you’re losing and catch mention-rate drops through Slack and email alerts.

Questions

FAQ

Run the prompts your buyers use, or use Siftly's free AI Visibility Checker; Siftly then tracks them daily for mention rate, position and sentiment.
Google ranks pages; ChatGPT names a few brands in a synthesized answer. A top Google rank doesn't guarantee ChatGPT names you, so it needs its own tracking.
Daily, sampling each prompt multiple times because answers vary between runs.
Yes: it separates Conversational answers from ChatGPT Search answers, and lets you segment by engine, location and topic.
It can rely on outdated or thin training data and hallucinate details; Siftly flags inaccurate mentions so you can correct the record.
ChatGPT introduces variance through temperature, model routing, and live retrieval, so the same prompt can produce different mentions and ordering across runs. Siftly samples each prompt multiple times a day to report a true mention rate.
Siftly tracks ChatGPT across GPT-4o, GPT-5, o1, and ChatGPT Search, so you can see how visibility differs by model and between conversational and search modes.
Constantly. OpenAI ships model and retrieval updates and live search surfaces fresh pages; Siftly defaults to daily multi-sample runs.

Free AI visibility audit

Your buyers are already asking ChatGPT

See how ChatGPT describes your brand today, and which competitors it names instead.

Run a free checkBook a demo

Keep exploring

Explore more features

AI Brand MonitoringSiftly is an AI brand monitoring platform that runs your customer prompts daily across 4 major AI engines. It flags every mention, position, sentiment, hallucination, and competitor co-occurrence in one dashboard.AI Prompt TrackingEvery buyer question is a prompt, and every prompt gets a different answer. Siftly tracks your prompt set across ChatGPT, Perplexity, and Google AI Overviews, samples each one repeatedly, and shows whether your brand was named, which competitors were named beside you, and which sources the answer was built from.AI Crawler TrafficBefore an engine can cite you, its crawler has to fetch you. Siftly shows every AI crawler hit on your site as it happens: which bot, which page, whether the visit was for indexing or for training, and where it came from. It is the earliest signal you have that new content will be citable.The Siftly AgentMonitoring tells you where you are missing. The Siftly Agent does something about it: it researches the question, plans the piece, writes it against your brand facts, validates it, and hands you a draft ready to publish. You watch every phase and can steer or stop at any one.Reddit & LinkedInAI answers lean on community threads and professional posts far more than most brands expect. Siftly finds the Reddit conversations where your category is being decided, drafts replies that read like a person, and plans a LinkedIn cadence from the topics your own citation data says are worth owning.AI Citation TrackingSee which URLs get cited when AI platforms discuss your brand, competitors, and industry topics.Competitor BenchmarkingCompare how AI platforms position your brand vs. competitors: platform, topic, sentiment, and mention frequency.Share of VoiceQuantify what percentage of AI-generated recommendations include your brand, and how that share changes over time.GEO ContentCreate and optimize content structured for maximum visibility in AI-generated answers and recommendations.ExperimentationRun controlled experiments on your GEO strategy. Siftly splits your tracked topics into a test group and a control group, then tracks how visibility and citation metrics diverge over time. You see which changes actually move the needle.

Your buyers are asking AI.
Be the answer.

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