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Analytics Feature

Measure your brand's AI conversation share

Quantify what percentage of AI-generated recommendations include your brand, and how that share changes over time.

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Leaderboard

Click column headers to sort

All Platforms
All Topics
All Locations
Brand Visibility Trends
Share of Voice
28.5%
Acme Corp28.5%
Globex22.1%
Initech16.4%
Others33.0%
RankBrandVisibility %MentionsSOV %
1.
A
Acme Corp
72.4%
23428.5%
2.
G
Globex
65.1%
18922.1%
3.
I
Initech
48.7%
14216.4%
4.
Z
Zenith
35.2%
9811.2%
5.
A
Apex Digital
22.8%
677.8%
Page 1 of 3 · 15 brands
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Know exactly how much AI airtime your brand owns

HEADLINE METRIC

Overall and per-platform SOV

One number that tells you if your brand is winning or losing AI mindshare — broken out by ChatGPT, Claude, Perplexity, and Google AI Overviews.

Leaderboard
All Platforms
All Topics
#BrandVisibilityChange
1.
A
Acme Corp
72.4%+3.2%
2.
G
Globex
65.1%+1.8%
3.
I
Initech
48.7%-2.1%
4.
Z
Zenith
35.2%+0.5%
5.
A
Apex Digital
22.8%-1.3%
TREND TRACKING

Watch SOV shift over time

Daily, weekly, and monthly trend lines. See exactly which content launches or competitor moves shifted your share — and by how much.

Visibility Over Time
All Platforms
12 weeks
Acme Corp
Globex
Initech
JanFebMarApr

Drill down to the signal behind the number

HEAD-TO-HEAD

SOV vs every competitor

Compare your share directly against every tracked competitor. Identify who's gaining ground and who's fading — per platform, per topic.

Share of Voice
All Topics
28.5%Acme's share
Acme Corp28.5%
Globex22.1%
Initech16.4%
Zenith11.2%
Others21.8%
TOPIC BREAKDOWN

Find weak topics to improve

See which prompt categories are your strongest and weakest. Low-SOV topics are the highest-return targets for your next content push.

Performance by Topic
All Platforms
TopicRankVisibilitySOV
SEO tools#182%34%
Content marketing#271%26%
AI search optimization#188%41%
Brand monitoring#354%15%
Competitor analysis#267%22%

What Is AI Share of Voice?

AI Share of Voice (SOV) measures the percentage of AI-generated responses that mention your brand relative to all brand mentions in your competitive category. It's the most direct metric for answering the question: "When AI recommends products in my space, how often is my brand included?"

Traditional Share of Voice tracked advertising impressions and media mentions. AI Share of Voice tracks something far more influential in 2026: which brands AI platforms actively recommend to users who are researching, comparing, and making purchase decisions.

The SOV-to-market-share correlation: In traditional advertising, a brand's Share of Voice predicts its future market share (the "SOV/SOM rule" documented by Binet & Field). Early evidence suggests this relationship holds in AI: brands with higher AI SOV tend to capture more organic traffic and conversions from AI-referred users.

How Siftly Calculates AI Share of Voice

Siftly calculates AI SOV by running your prompt library daily across all monitored platforms, counting brand mentions per response, and computing your share as a percentage of total mentions across all tracked competitors.

  1. 1
    Define your competitive set
    Add the competitors you want to measure against. This list becomes the denominator for your SOV calculation — "mentions of your brand" as a percentage of "mentions of you plus every tracked competitor".
  2. 2
    Run prompt-based measurement
    Your prompt library (representing real customer questions) is executed across ChatGPT, Claude, Perplexity, and Google AI Overviews on a regular cadence.
  3. 3
    Count and categorize mentions
    Every brand mention in every response is counted and tagged with metadata: platform, prompt category, sentiment, and mention position.
  4. 4
    Calculate SOV
    Your brand's mentions are divided by total mentions to produce SOV percentages — overall, per platform, per topic, and per time period.

SOV Formula

AI SOV = (Your Brand Mentions ÷ Total Brand Mentions in Category) × 100

SOV Breakdown Dimensions

Siftly computes SOV across four dimensions so you can slice the metric by headline number, platform, topic, or trend.
DimensionExampleStrategic Use
Overall SOVYour brand: 28% across all prompts/platformsHeadline metric for executive reporting
Platform SOVChatGPT: 35%, Perplexity: 18%Identify which platforms need optimization
Topic SOV"Pricing" prompts: 40%, "Features" prompts: 15%Find content gaps by topic area
Trend SOVSOV grew from 22% to 28% over 90 daysMeasure impact of GEO campaigns

How to Grow Your AI Share of Voice

Increasing AI SOV requires a multi-pronged approach that combines content optimization, authority building, and ongoing monitoring:

  1. 1
    Identify low-SOV topics
    Use Siftly's topic-level SOV breakdown to find prompt categories where you underperform. These are your highest-return optimization targets.
  2. 2
    Create definitive content for each weak topic
    Build comprehensive, data-rich pages that address each topic area better than any competitor. Use GEO Content tools to structure it for AI extraction.
  3. 3
    Build third-party authority
    AI models learn from the broader web. Guest posts, industry reports, directory listings, and press coverage that mention your brand all contribute to your AI entity recognition.
  4. 4
    Measure weekly, optimize monthly
    Track SOV changes weekly to detect trends early. Conduct monthly strategy reviews to adjust content priorities based on what's moving the needle.

How it works

Time to value, not time to configure

Day 1

Define your competitive set

Add the competitors you want to benchmark against. Siftly uses this list as the denominator when it computes your share of AI mentions.

Day 1

Get your first SOV snapshot

Once the first pipeline run completes, see your overall SOV, platform-level SOV, topic-level SOV, and head-to-head competitive breakdown.

Week 2

Grow your share

Target low-SOV topics with GEO-optimized content. Watch weekly as your share compounds across platforms and prompt categories.

FAQ

Frequently asked questions

AI Share of Voice (SOV) measures the percentage of AI-generated responses in your category that mention your brand, compared to the total mentions of all tracked brands. If ChatGPT mentions your brand in 30 out of 100 relevant responses, your AI SOV is 30%. It's the AI equivalent of traditional Share of Voice used in advertising and PR.
Siftly calculates AI SOV as: (Your brand mentions / Total brand mentions across all tracked competitors) x 100, measured per prompt category and per AI platform. This gives you both an overall SOV and topic-specific SOV breakdowns.
Benchmarks vary by industry competitiveness and how many brands operate in your category. As a general rule, the market leader in traditional search typically holds 25-40% AI SOV. If your AI SOV significantly trails your traditional market share, there's an optimization opportunity.
Weekly monitoring catches trends early; monthly reviews are typically enough for strategic decisions. Siftly refreshes your SOV data on a regular cadence so you can pick whatever check-in rhythm matches your team.
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ChatGPT Visibility

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