What is AI Search Optimization (AISO)?

AISO (also called GEO or AEO) is the practice of optimizing your brand so that AI assistants cite you in their answers.

How is AISO different from SEO?

SEO focuses on ranking in Google's search results pages (SERPs). AISO optimizes for AI-generated responses, which rely on citations, structured data, and authority signals.

What’s the first step for AISO?

Start with visibility tracking tools like Siftly or Profound. Once you know how your brand shows up in AI, you can optimize content and structured data to win more citations.

AI Search Optimization: 7 Tools Every Brand Needs in 2025

Introduction

AI assistants like ChatGPT, Gemini, Claude, and Perplexity are becoming the new front page of the internet. Instead of browsing Google results, users ask these systems for direct answers.

That means if your brand isn’t cited by AI, you’re effectively invisible. This is where AI Search Optimization (AISO), also known as Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO), comes in.

Here are the top 7 tools in 2025 that help brands monitor, analyze, and optimize visibility across AI-driven search engines.

Siftly

Siftly is a dedicated Generative Engine Optimization platform that helps brands track and improve visibility in AI-generated answers.

Why it matters?

Monitors citations, brand mentions across ChatGPT, Gemini, Claude, Perplexity.
Benchmarks competitors and identifies content gaps.
Generates AI-optimized content briefs so your brand wins more citations and mentions.

Profound

Profound is a leading AISO analytics platform that tracks how AI assistants surface and reference brand information.

Why it matters?

Measures citation frequency and sentiment across multiple AI models.
Helps growth teams optimize content for AI retrieval and trust signals.
Secured major funding in 2025, making it one of the most widely adopted AISO solutions.

Athena

Athena is designed to give transparency into AI outputs so brands can see how different models present them.

Why it matters?

Reveals how AI engines rank and display your brand.
Provides insights into competitor visibility.
Guides targeted adjustments to improve your AI citation coverage.

Scrunch AI

Scrunch AI helps consumer and ecommerce brands optimize websites for AI recognition.

Why it matters?

Ensures your site content is structured in ways AI engines can parse.
Early adopters report increases in AI-driven traffic and sign-ups.
Strong option for direct-to-consumer and retail-focused brands.

Otterly.ai

Otterly.ai is one of the first platforms dedicated to AI search monitoring.

Why it matters?

Audits how brands are mentioned in ChatGPT and other AI-generated responses.
Provides marketers with early warning signals on coverage gaps.
Lightweight but powerful tool for marketers starting in AISO.

WriteSonic

Beyond AI content creation, Writesonic now integrates GEO/AISO features.

Why it matters?

Tracks brand citations across ChatGPT, Gemini, Claude, and Perplexity.
Provides a single workflow for content generation + visibility analysis.
Useful for teams who want to streamline both content creation and optimization.

Wix AI

Wix has built a native AISO tool into its CMS, making it easy for SMBs and ecommerce brands to track AI presence.

Why it matters?

Monitors citations, brand sentiment, and AI-driven traffic.
Provides competitive benchmarks within the Wix dashboard.
First CMS-native GEO tool available to non-technical teams.

Conclusion

AI search is here and it’s changing how customers discover brands. The winners will be those who track their AI visibility today and optimize accordingly.

👉 Start with Siftly, Profound, and Athena for advanced AI visibility analytics, and expand into tools like Scrunch AI, Otterly.ai, and Writesonic to strengthen your brand’s AI-first footprint.